A new way to express national pride: #MyHeartIsQatar

Use your voice to show support using the #MyHeartIsQatar app and recording booths

Doha, 11^th December 2017: In celebration of Qatar National Day and Qatar’s strong sense of unity, a new initiative #MyHeartIsQatar has been created by Jaidah Group for citizens and residents alike to record their voice in support of Qatar.

#MyHeartisQatar provides people with an easily accessible platform to show their pride by using voice messages through a new mobile app and specially made recording booths.

Launched by Jaidah Group on the occasion of Qatar National Day celebrations hosted by Jaidah Automotive at the Chevrolet Showroom in Jaidah Square, the #MyHeartIsQatar initiative allows everyone who calls Qatar home a way to “talk from the heart.” Inspired by the popular Tamim Al Majd murals that have seen thousands of nationals and expatriates pen messages of support and solidarity with His Highness the Emir Sheikh Tamim bin Hamad Al Thani and the people of Qatar, #MyHeartIsQatar extends and deepens the concept further.

By using the simple and easily accessible #MyHeartIsQatar mobile app, anyone can record their messages of support directly from their own device. These messages are then collected on a dedicated microsite and from there users are able to share them through social channels using the #MyHeartIsQatar hashtag. Extending the initiative further, a special recording booth is located at Jaidah Square and a roaming booth will be made available at malls across the country.

Announcing the #MyHeartIsQatar campaign was Mohammed Jaidah, Group Executive Officer of Jaidah Group:

“This year’s National Day celebrations come with feelings of immense national unity, and loyalty to Qatar and His Highness the Emir. Energized by this incredibly inspiring groundswell of national pride, #MyHeartIsQataris an easily accessible way for anyone to talk from the heart, record, and share their feelings of support for Qatar.”

Adding that the campaign is a reflection of Jaidah Group’s vision in supporting its nation and its people, Mohammed Jaidah continued:

“In line with our vision which is deeply rooted in our love and loyalty to our beloved Qatar, #MyHeartIsQatar is our contribution to support our resilient nation and its people; an opportunity for everyone to use their voice and speak up. By staying together in solidarity, we will remain strong and achieve a brighter future.”

The launch event at the Chevrolet Showroom in Jaidah Square witnessed a large number of attendees comprising high-ranking officials, VIPs, and Jaidah Group employees, their families and friends and packed with Qatar-themed activities. The voice-recording booth was a great success and attendees were extremely excited and enthusiastic to participate in voicing their support and pride in Qatar.

People can start participating immediately by downloading the #MyHeartIsQatar mobile application through the official website myheartisqatar.com, Google Play and the Apple App Store, or by visiting the recording booth.